The Benefits Of Smart Packaging
What if there was a way to ensure product quality during shipping and prolong shelf life of perishable goods? What if you could also gather valuable data from both your supply chain and consumers? These are just a few of the possibilities offered by Smart Packaging Solutions, which is becoming increasingly popular in the packaging industry.
The term “smart packaging” refers to any type of container or packaging material that contains sensors or other technologically advanced features that allow it to communicate with a central system. This allows it to monitor and control environmental conditions such as temperature, humidity, and light, track inventory and movement, detect tampering or counterfeiting, and provide valuable insights on the performance of the packaged products.
A variety of different sensors can be used in these systems, depending on the product and its environment. For example, intelligent packaging can include time temperature indicators, gas leakage sensors, and relative humidity sensors that can be placed on the outer or inner layer of a package. These systems can be activated by various factors, including changes in metabolites in the head space of packaged foods or by extrinsic environmental influences (e.g., oxygen). They can also be triggered by mechanical events such as opening and closing the package, or a change in the packaging temperature.
Smart packaging can offer an enormous number of benefits to manufacturers, retailers, logistics providers and consumers alike. The most significant benefit, however, is the ability to ensure that a product’s quality and safety are maintained from production all the way through the distribution and consumption of the final product. This will help brands to build consumer trust and loyalty and will help to avoid costly product recalls.
In addition, smart packaging can reduce food waste by monitoring and controlling the temperature of packaged foods to prevent spoilage. Similarly, it can reduce the amount of raw materials and energy used in food processing by monitoring a product’s temperature and moisture levels during manufacturing. It can also help to reduce the amount of packaging used by tracking and alerting manufacturers when it is close to expiration or damaged.
Moreover, smart packaging can increase brand transparency and empower consumers by allowing them to interact with the product via the internet. This is especially important for consumer businesses, as tech-savvy consumers are accustomed to two-way communication with brands on social media and prize instant answers. By incorporating scannable chips into their packaging, companies can give customers access to nutritional and product information, and enable them to enter competitions or other promotions.
Despite the fact that the COVID-19 pandemic has slowed the pace of digitalization in the logistics sector, the trend towards smarter packaging is expected to continue into the future. As a result, any company seeking to stay competitive should consider using these technologies to develop innovative packaging solutions.