All About Lupa Express

Growing My Business Online

Jan 21 small business owner or a marketer at a big corporation, your company needs to make the most of every opportunity to connect with potential customers. That’s why digital marketing is so important — it lets you reach customers where they spend most of their time, online. Digital marketing services include everything from social media and pay-per-click advertising to email campaigns and video content creation.

It’s also more measurable than traditional marketing. You can see how many people are viewing your social media posts, saving your blog posts and clicking on your paid ads in real time. That information is invaluable for making decisions about how to shape future marketing efforts.

Another benefit of digital marketing is that it allows you to create and promote specific offers that are only available online. This is great for building brand awareness and encouraging customer loyalty, which are key to long-term success. For example, a business could offer a discount on their products to attract new customers or offer free samples as a way of rewarding loyal customers.

A digital marketing strategy also gives your audience the chance to take action right away, whereas with traditional advertising it may be difficult to do so. For example, if someone sees an advertisement in a newspaper or magazine, they may need to call a phone number provided on the ad to learn more about it. In contrast, a person who clicks on a website ad or saves a blog post can easily move along the sales funnel by visiting your site, downloading an ebook or signing up for your email newsletter.

The most important part of any digital marketing campaign is ensuring that the tactics you’re using support your overall goals. For example, if your business-to-business (B2B) model is based on forging strong relationships with key accounts, account-based marketing (ABM) is an effective approach. This digital marketing strategy involves researching and understanding your target accounts, developing personalized content that speaks directly to them and engaging with decision makers within those accounts.

A digital marketing agency can help you plan and execute these strategies, as well as provide ongoing monitoring and maintenance. They can also help you analyze your campaign data to identify what worked and what didn’t so that you can improve your performance over time. A good digital marketing agency will also be able to recommend the best digital tools for your needs, including email marketing software. With a tool like Adobe Marketo Engage, you can nurture leads and engage buyers across the entire buyer journey, from awareness to purchase.